Morgan Marketing Online

Good keywords can take all the confusion out of search queries by the end user and create a bulls eye for the online marketer.

The web can be a perplexing and confusing platform of social interaction, search parameters and objective filtering on the end users part.

eye spokes by Jeremy Burgin

As an online marketer discovering and creating the path with the least amount of resistance to assist the end user is critical to put yourself in front of your targeted audience. The message is clear. If you’re not getting enough search engine traffic to your site, you’re not using the words your customers use.

A wise man once said “Nothing happens until someone puts a keyword into the search engine“

The words that people use when they search or query the web for information determine the results the search engine presents. Search engine optimizers find words people use when they search – we call them keywords – that might sound ridiculous but keywords are simply ‘the words people use when they search’ pretty simple stuff right? And a good keyword is extremely powerful for online marketers and can make the difference between making it and breaking it on the web.

Getting inside your end users head makes their search sessions easier to ultimately locate your website or Blog. Picture creating a virtual handshake, or a direct connection that is seamless and effortless for the end user or aiming and hitting the bulls-eye with one shot.

There are lots of great tools and software available to assist online marketers to build good keyword lists. Google trends and AdWords are good for keyword research and show lists of synonyms with monthly search volumes for a chosen country. WordTracker.com shows daily search volumes and results and a good place to build your seed list of keywords. There is also wordpot.com, marketsamurai.com, Quintura.com for a visual representation and keycompete.com that will allow you to do some competitive analysis. Microsoft Ad Center Labs has tools for keyword research and search funnels.

Once you’ve built your good keyword lists then you can go lateral and add relevant keywords related to your seed keywords. Such as related brand or product terms, category terms, semantic phrases, and add modifiers that are geographical specific or general terms such as guide or review.

It’s also a good idea to keep track of your progress and lists that you are working on for campaigns in an excel spreadsheet for good keyword effectiveness analysis. You’ll want to keep track of progress on what works and what doesn’t with performance checks and analytics then work through revisions and optimization to profit.

Keywords that bring good traffic and good conversions are your target obviously. But there are also good keywords that bring low traffic but super conversions. The keywords that bring good traffic and poor conversions you’ll need to work on. If this is all overwhelming and you are not the do it yourself type of person there are great places to outsource keyword research like elance or  odesk.

With keyword research you will be able to drive traffic to your site, write great website copy, plan profitable pay-per-click campaigns, develop great content ideas, measure the size and growth of a potential online market, develop revenues and understand your end-users behaviors, habits, and put out the virtual hand to welcome buyers to your site they’ll be happy you made it easy for them and so will you!

Find a good keyword and you’ll find the marketplace.