Marketing With Twitter
Twitter is a micro-blogging social tool that can be utilized to help build your brand recognition. Through status-updates you are able to inform your customers or targeted audience of latest news in your niche, relationship marketing on a personal level as well as promote new products or technology. With the mobile integration of Twitter updates are easy where ever you are anytime of the day.
Twitter is free and the fastest way to spread information to people who have never heard of your company. Grow your Brand with Twitter using a long term goal.
Although, at the time of this posting twitter use in the US has declined by 12% in the last 6 months (According to new data from social media analytics and monitoring firm Sysomos) twitter is growing rapidly in Indonesia, Brazil and Germany significantly.
There are some very interesting tools that you can utilyze in your marketing research.
Marketing Trend Research Applications
Twitter is a huge community of people worldwide who are tweeting about current events, latest software applications, goole trends, SEO applications etc. Whatever your niche or field is you can better understand your market and user behavior by these 3rd party applications. Research raw data and get insights within this huge community and see what is trending with these tools.
Twitter search allows you to see what is happening in real time.
Twitscoop has a real-time trend visualization cloud effect you can watch trends shrinking and growing by the second which is a bit mesmerizing. Twitscoop also provides the ability to track bit.ly stats, twitpic images on the fly, they supply a multi-tab search and graphs feature as well as the ability to follow stocks from within twitscoops application.
Trendistic a sight that shows trends in an hourly, weekly, month etc., in a bar graph format. Trendistic also allows you to see who is twitting about a certain topic in real-time and follow them.
Tweetscan is a microblog search tool that will let you search keywords. They also provide a backup service going back to December 2007 to provide the most complete and convenient backup available. The report is presented in TiddlyWiki format for navigation in your web browser. You can also schedule email alerts or RSS feeds when your keywords are mentioned on twitter.
Twitterment Is a search engine for twitter profiles and will list all of the profiles with a keyword you type in.
Twitbuzz is a social content aggregator for Twitter. Twitbuzz allows users to view URLs that are buzzing conversation and people by Viral Motion.
Twitturly tracks and ranks what URLs people are talking about on Twitter including news, videos pictures in all languages. It also provides all the URLS a Twitter user has tweeted.
Twistori lets you watch what people love hate believe in real-time.
Tweetmeme shows hottest links in 10 different categories by most recent, top in last 24 hours and the top in the last 7 days.
Twitstat basically shows you who is most addicted by mobile devices.
Marketing And Keyword Applications
Sitevolume Allows you to quickly view and compare certain keywords in site volume by bar graphs for digg, twitter, myspace, youtube and flicker.
Monitter lets you type in 3 keywords and within seconds you are viewing relevant tweets streaming live. I typed in ROI, SEM and SEO it was quite intriguing. Monitter also allows you to define your keywords geographical within 100 kilometers of a certain location. Monitter also has a widget that you can install on your site.
Tweetbeep lets you track any coversations that mention you, your company or anything with hourly updates even if they are shortening the URL. Good for online reputation management. Think how quickly you could respond to certain tweets for customer service or inquiries about products!
Tweetvolume lets you type in 5 keywords and see results, but there are not any time results or parameters to judge this search.
Hashtags will let you see the hashtags added to keywords and who is using them on twitter with results for the last 5 days as well as an hourly display based on Pacific Standard Time.
Twitterroll indexes tweets from the public timeline. They index a large majority of tweets, but do not guarantee all tweets will be indexed.
TwitterSpectrum Lets you search two keywords in a visual cloud format.
Tweetchannel lets you create channels by putting hashtags in front of specific keywords your tweet will be included in discussions.
Tweetmeme is a service which aggregates all the popular links on twitter to determine which links are popular. Tweetmeme is able to categorize these links into categories and subcategories, making it easy to filter out the noise to find what your interested in.
Integrate Twitter With Other Websites
Integrate Twitter into Facebook Update your facebook status. The facebook status is populated by every tweet except @ messages and direct
messages. Even RT (retweets) show up as the facebook status.
Friendfeed share your freindfeed activity on twitter.
Netvibes is a free web site that lets you personalize your web experience. Add a twitter facebook widget and manage both. Netvibes has over 180,000 widgets to personalize your page.
Marketing Tips For Twitter
DO NOT SPAM. I cannot say this enough! Also, delete followers that are spamming your feed with porn, false tagging, bad stuff hidden in shortened links, you want to get rid of these Spammers quickly because they will mass-spam your followers and lower your credibility.
Marketing on Twitter is a tool to be looked at with a long term goal. Small Marketers without brand recognition like Dell for instance need to view Twitter marketing as reaching out and building relationships as well as engaging in knowledge sharing. Your number one goal as a small business marketer is to build trust by building relationships and earning that trust.
Think of Twitter Marketing
As Giving Your Brand a Personality.
A Personality That
Is Engaging, Sparkles With Intelligence And Comes Alive
Start spreading useful and interesting tweets that you would take the time to read yourself. Find people you are interested in sharing content with through keyword research connect and start communicating. You can slowly mix conversations with links but don’t just push content it will fall on deaf ears.
- Tweet Links that are self serving, links that turn you into an authority that are interesting and powerful for your followers. Retweet people you see as power users in your niche.
- Retweeting is the highest form of flattery.
- Remember to keep tweets short by 15 to 20 characters so your followers can retweet your worthy content.
- Don’t be shy to ask people to retweet and thank them when they do.
- Repeat tweets for certain time zones.
- Do not completely automate your account.
- Automate your blog posts with twitter to let your followers know about important posts.
Review Management
LouderVoice Customer Reviews Overview from Conor O’Neill on Vimeo.
Visit Louder Voice For More Information
Twitter Followers Management Tools
My Tweeple lets you follow, unfollow or block people.
Twitter 100 lets you view your last 100 followers on a single page.
Twitterator Lets you follow lists all at once.
Twitter Karma shows all your followers and non-followers and allows you to follow unfollow en mass.
Chirpstats will notify you when somebody stops following you and tell you who it is and your follower history is graphed out over time. Find out why you’re losing or gaining followers.
Does Follow lets you know if twitter user “Tarzan” follows twitter user “Jane”
Social Media Monitoring Tools
SM2 or Now Alterian has a SM2 Freemium version or a more serious SM2 paid version that will let you monitor and analysis conversations, review positive/negative sentiment for your brand, clients, competitors and partners across twitter as well as other social media channels and will give you real-time alerts!
Radian6 listening platform helps companies understand and participate in the conversations happening about their brand across the social web
Trackur Automate your online reputation monitoring, Gain valuable customer insights and track your marketing campaigns’ effectiveness.
Social Mention Like Google Alerts but for social media.
Klout has generated a list of the most influential Twitter users in the UK.
Twitalyzer Click tracking, integration with twitter analytics, rich sentiment analysis, summary metrics, charts, graphs and visualizations and a free 50 page ebook called “Serious Analytics for Social Media Experts.”
Earn Money With your Twitter Account
MyLikes is a word-of-mouth advertising platform that allows the long tail of influencers on the web to create endorsements for products and services. My likes was founded by 2 Google employees and is FTC compliant.
Kewl Twitter Tools
Screenr
Kewl Twitter Tools
Screenr is a web based recorder that lets you record your screen and instantly tweet a video.
