This is an interesting photo by Ed Yourdon Three out of the four people in this photo are using their cell phones.
Mobile phone advertising is under utilized by marketers. With over 4 billion mobile phone users worldwide and growing this is a platform to learn now considering over the next few years it is predicted that half of the current users will be accessing the web via mobile units.
Mobile phone advertising a powerful consumer engagement tool with over 525 million text messages are sent each day. Therefore, mobile marketing opens the door to an extremely large group of consumers that can be targeted by specific demographics.
Anyone in business should always be looking for new ways to market to their customers. And mobile phone advertising has some very convincing statistics. Mobile phone advertising is comparatively lower cost compared to online internet campaigns.
Research demonstrates that mobile phone advertising is highly engaging with over 90% open rate. We’ve all been utilizing autoresponders but why not add autotexting? It’s a great strategy to broaden your marketing reach . If you don’t have a business strategy in place for mobile phone advertising maybe its time to consider the possibilities.
Early adopters no doubt get a leg up on the competition and consequently reap the greatest rewards. Learning to advertise using mobile marketing may make a huge difference in any business with the correct strategies put in place.
Take action and learn how to utilize mobile phone advertising.
